This week while I am on vacation I have asked some friends to guest post. Today’s post is written by Kyle Johnson a member of my church where he is serves faithfully as a member of our worship band and also helps with special projects. Most recently he is helping us write and implement some social media guidelines to facilitate communication and public relations. Along those lines he has taken an active role in helping our pastor relaunch his blog site mark-marshall.com. Kyle works at the artist management company Michael Smith and Associates were he is hard at work on a special training series on how to be an Artist Manager. Follow him on Twitter and Facebook. Take a moment to read through this post on how easy it can be to set up a vanity shorten URL and how it can be a great tool.
A few months ago, I read this great post by Michael Hyatt on how to setup a vanity URL. He recommended using the paid version of HootSuite that runs $50 a month. I got to thinking that there has to be a better (read: cheaper) way to do this.
Doing some digging around on BufferApp (more on this in a minute), I noticed that they allow custom Bitly domains. This sent me on a trail to make this vanity URL work for a minimum cost.
First, why do you want a vanity URL? Here’s two reasons why I think these are important.
1. Furthers your brand. More people will see your name on a url and know you provide great connect. I’ve setup one for Michael (mhsmith which is a tweak on his Twitter handle) and one for my boss (mgrmike which is his Twitter handle.)
2. More trust on links. Twitter automatically shortens links to t.co. To me this is a little confusing to the average user. I don’t want to click on any links unless I know the person providing them. By seeing a vanity URL from someone, I know I can trust them.
Let’s get started setting up a vanity URL for you. Here’s the step by step process: Continue Reading…